Unlock your eCommerce Data for Effective Email Marketing
Connect AspDotNetStorefront to MailChimp; Analyze your eCommerce Data; and Automate your Retention Marketing.
With Windsor Circle, you get Better Segmentation, Instantly, so you can Keep more Customers!
Simply use your API keys from AspDotNetStorefront and your MailChimp account to unlock all of your customer purchase history, get ongoing analysis of your retail data, and implement incredibly effective one-time and triggered email campaigns using intelligent segmentation.
ECOMMERCE DATA IN CUSTOM MERGE FIELDS
We go beyond subscriber syncing offered by other connectors, and give you direct access to purchase history, product information, and behavioral and customer scoring data imported to over 50 custom Merge fields in your MailChimp account (MailChimp |MERGE| tags). Clearly named fields, like WC_First_Order_Date and WC_Spend_Actual, with cleaned, uniform data, make it incredibly easy to set up personalized and triggered emails.
CUSTOM SEGMENTS, GROUPS, & LISTS
Windsor Circle's eCommerce to MailChimp integration will instantly create and automatically update custom-built segments as new Groups and Lists directly in MailChimp, including Best Customers, Churning Customers, Big Tickets, Biggest Spenders, Frequent Buyers, and more!
These lists are constantly updated based in part of ongoing "RFM Analysis", whereby your entire customer list is continually scored by Recency of purchase, Frequency of purchases, and Monetary Value of all purchases. Groups and Lists are clearly named, like WC Biggest Spenders, WC Churning Customers, and WC Most Frequent Buyers.
SEGMENTED EMAIL & RETENTION AUTOMATION
With absolutely no data exports, number crunching, or spreadsheet manipulation, you'll be able to set up one-time segmented emails, and automated email campaigns to target the right customers, at the right time, with the right message - and even be able to include merge tags that personalize emails with recently purchased product information, images of related items, and more!
Our eCommerce Analytics software arms retailers with the data and reports they need to make smart decisions. Windsor Circle conducts rigorous historical analysis on eCommerce data to quickly identify customer trends, cohort patterns, and industry benchmarks. Your Windsor Circle account gets you over 50 charts, graphs and reports, including Lifetime Value by Number of Purchases, Median and Average Days Between Purchases, Coupon Value and Use Over Time, Average Order Value by Segment, and more. We help you turn observations into action so that you can double your repeat buyers!
REAL RESULTS, REAL ROI
Our subscription software is priced to ensure that you see fantastic ROI for your data-enabled email. Windsor Circle clients grew their number of Repeat Buyers by 46% from 2011 to 2012. These Repeat Buyers represented 31% of total customers, but contributed 55% of revenue.
3 DAY INSTALLATION PROMISE
We promise complete installation within 3 business days, meaning that your eCommerce data will be loaded and accessible in MailChimp, or you get 30 days of free subscription.
Feel free to contact our team directly if you'd like to learn more: (877) 848-4113 or firstname.lastname@example.org
HOW TO GUIDES & RESOURCES
Want more information on making the most out of your MailChimp experience? Visit our resources page to download our FREE Playbooks & Guides that include step-by-step instructions on how to set up automated email campaigns, such as Welcome Series, Post Purchase Thank You Series, Best Customer Rewards, and Win-Back campaigns (http://www.windsorcircle.com/resources/how-to-guides).
CASE STUDY: CRIQUET SHIRTS
Windsor Circle client Criquet Shirts celebrated some great campaign results across 3 different segments. Before Windsor Circle got them access to their eCommerce data directly in their email marketing platform, their average open rate was 27%, and their average click rate was 5%.
Campaign 1: Big Spenders
Send to just under 500 recipients in August 2012, this email to the "Big Spenders" segment drove an open rate of 74.8% and a click rate of 32%. Additionally, over 5.9% of the recipients converted. Criquet Shirts average revenue was over $3.68 per email sent! The open rate on this campaign alone was 2.8x higher than average.
Campaign 2: We Miss U
This email was sent to a segment of a few hundred customers who had not purchased in a specified period of time. Over 50% of recipients opened the email; 18% clicked and just under 2% converted. One simple email helped turn a number of lapsed customers into repeat buyers.
Campaign 3: Purchase Series
Criquet Shirt also conducted a series of emails triggered after a specific product purchase. While a smaller segment (approx 150 customers) received these emails in the month of August, over 66% opened, 12.8% clicked, and 1.4% purchased additional products. As this is an automated email, these kind of results may be repeated month after month!
The combined segmented email campaign sends in one month more than paid for Criquet Shirts' entire one-year subscription to Windsor Circle. Now that's email marketing ROI!