Custora

Keep your customers coming back - Discover & execute on your best opportunities to earn more from existing customers.

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  • Developer
    Custora
  • Last Updated
    May 2013

Find better customers

Quickly learn the long term value for customers from every channel. Acquisition optimization starts now.

ACQUISITION FEEDBACK: ACCELERATED The Customer Lifetime Value (CLV) Dashboard combines pattern recognition and predictive modeling to evaluate your acquistion efforts - even campaigns you started last week. Re-invest on what's attracting great customers, and pull back on what's not.

TRACK CUSTOMERS OVER TIME Cohort analysis examines customers aquisition over time. Learn how your share of new vs. returing customers evolves as your business grows, and gague how your business is performing.

And keep them coming back

Discover your best opportunities to earn more from existing customers. Then customize email marketing based on each customer’s lifecycle status.

FOCUS WHERE IT COUNTS Know your “relationship status” with every customer. Distinguish between those who have yet to make a purchase (“Members”) all the way to those customers who may be gone for good (“Lost”). Custora shows you where to start.

TAKE ACTION, EARN MORE Test, refine and automate new marketing ideas with the lifecycle marketing manager. Custora suggests which ideas are likely to succeed, learns what’s working, and automatically continues the best campaigns.


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Lifecycle Marketing with Custora and Mailchimp

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