Now hundreds of thousands of Quickbooks desktop users will be able to create and sync lists from their Quickbooks account to their list in MailChimp. The integration also allows users to pass customer segments created in Quickbooks to MailChimp.
The integration works using a syncing application called Autofy, developed by Propelware. Users can set up specific lists in Quickbooks that they want to sync with MailChimp and Autofy handles all the hard work. By facilitating the segmentation of customers to specific groups like ‘has purchased in the last 30 days,’ Autofy helps users send relevant, more targeted emails to their customers and clients.
The MailChimp Autofy application is compatible with Quickbooks Pro, Premier and Enterprise 2008 and newer U.S. Editions. It also runs on Windows XP, Vista and Windows 7.