Personalized Product Recommendations

Personalize every MailChimp email interaction with dynamic personalized product recommendations

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  • Developer
    Barilliance
  • Last Updated
    August 2015
  • Rating
    3

Personalize Email Campaigns with Barilliance

Are you sending the same product offers to all your customers? How about sending each customer a personalized email with product recommendations based on their most recent intent on your site?

Barilliance is an advanced product recommendations engine that understands the preferences and intent of each visitor to your site and automatically integrates personalized product recommendations to each email interaction triggered by MailChimp.

Optimizing Campaigns in Real-Time

The dynamic personalized product recommendations are presented in real time, when the email is opened– not when the campaign is sent out. This unique approach allows the system to constantly optimize the recommendations during the campaign.

5 minute setup- no need for IT support

In order to be able to present dynamic recommendations in real time, the Barilliance product recommendation engine has to capture data from your site. Implementation on the user’s side takes just a few minutes. Simply add our tag to your website and you’re done. How come? We configure our system to capture data instead of asking your IT to send it to us. Once the system starts to collect data, there is a learning period in which data is analyzed (2-4 weeks depending on your traffic and catalog size). Recommendations improve as the engine learns more about each visitor.

To activate the email personalization widget on MailChimp campaigns, all you need to do is select MailChimp as your email provider on the Barilliance panel, customize the widget design and copy the HTML into your emails.

Results you can expect

Adding personalized recommendations in emails can lead to up to 30% increase in sales conversion rates and 35% increase in click-through rates.


Additional Information & Help

Support


This description was submitted by the integration’s developer. MailChimp lists available integrations for customer convenience only, and we don’t endorse or guarantee these services or products.

Reviews

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    Alice

    11/17/2015

    This integration was very straightforward to set up and is a great way of providing personalised/targeted product recommendations to customers as part of our email marketing campaigns

    NSI

    2/04/2015

    It automatically integrated personalized product recommendations to each email interaction triggered by MailChimp.

    NSI

    2/04/2015

    Adding personalized recommendations in emails can lead to up to 30% increase in sales conversion rates and 35% increase in click-through rates.