Check one box, and MailChimp will add Google Analytics tracking codes to your email campaign links, so you can find out exactly how many visits, conversions and sales your campaign generated.
The email campaign stats are accessible directly in your Google Analytics reports, or MailChimp can pull the relevant data from Google Analytics and insert it back into your campaign reports—that way, you can instantly see specific campaign results and ROI in a single report, right inside the MailChimp application.
Combine your Google Analytics stats with your MailChimp email reports, so you can instantly see: ROI for the campaign (if eCommerce tracking is enabled), conversion rate, revenue generated, page views as a result of the campaign, bounce rate for site visits, and goals completed.
Additional Information & Help
This description was submitted by the integration’s developer. MailChimp lists available integrations for customer convenience only, and we don’t endorse or guarantee these services or products.
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