Customize the integration to map Salesforce fields to MailChimp Merge Variables
During install, optionally upload MailChimp Subscribers as Salesforce Leads
Turn on an hourly sync so changes in Salesforce data are copied over to MailChimp subscribers
Upload email addresses to MailChimp from Lead and Contact list views
See Subscriber detail and full MailChimp activity by clicking the View More links
Individually manage Subscriber preferences from Contact and Lead page layouts
See MailChimp Campaign details and Campaign Share Reports
If you turned Lead creation on, new MailChimp Subscribers will become new Salesforce Leads
Additional Information & Help
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