MailChimp for Shopify

MailChimp for Shopify connects your Shopify store to your MailChimp account.

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  • Last Updated
    April 2015
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Streamline your email marketing workflow by integrating your store with MailChimp! All you need is a Shopify store, a MailChimp account and about 60 seconds...

Customers automatically added to MailChimp

During the checkout process, Shopify asks your customers if they are interested in receiving marketing information from your store. When a customers completes and order at your store (and has agreed to marketing), MailChimp for Shopify will automatically subscribe them to your MailChimp list. In addition, your customers are added to a static segment called "Shopify Customers", so that you can easily target email campaigns to only your customers. Also, during the initial sync process a new folder named "Shopify" will be added to the file manager in MailChimp, which will pull in product images from your store.

Target campaigns based on buying behavior

After setting up the initial connection, MailChimp for Shopify will also relay Ecommerce360 data to your MailChimp account, allowing you to target email campaigns based on your customers' buying behavior. Tell your customers about special offers and promotions, or send recommendations to customers based on their purchases. The possibilities are endless.

By enabling Ecommerce360 tracking on your email campaigns, MailChimp for Shopify will pick up on sales generated by your campaigns. Your campaign reports in MailChimp will contain detailed information to help you measure the ROI of your campaigns and help you optimize your email marketing strategy. Easily create campaigns to promote your store

Automate campaigns with MailChimp's Automation Workflows

Using MailChimp's automated workflows, you can automate the process of communicating with your customers and drive repeat business. Perfect for encouraging customer reviews, rewarding first-time customers, or delivering product recommendations. With MailChimp's advanced segmentation tools, you can target auto-responders based on Ecommerce360 data, geolocation, and more.

Additional Information & Help


This description was submitted by the integration’s developer. MailChimp lists available integrations for customer convenience only, and we don’t endorse or guarantee these services or products.


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    Was working great but the last few days it hasn't been synchronizing and I haven't heard from the support team.