OpenCRM has a campaigns module, this allows Leads/Companies/Contacts to be added to the OpenCRM Campaign and manage ease of visibility, searching and email tracking.
The Campaign can be created in OpenCRM and have this create the MailChimp corresponding Campaign.
Adding records to the campaign in OpenCRM will create/update the member list in MailChimp.
Statistics from MailChimp (Opens, Clicks, Bounces, Unsubscribes etc.... are synchronised back to OpenCRM to allow analysis at the CRM record level for inclusion/exclusion from future follow ups/Campaigns.
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