Shopify eCommerce Integration

Connect Shopify to MailChimp: Personalize and Automate 1:1 Messaging Based on Customer Behavior to Increase Repeat Sales

859 859 mailchimp windsorcircle shopify
  • Developer
    Windsor Circle, Inc
  • Last Updated
    October 2016


Unlock your eCommerce Data for Effective Email Marketing

Connect Shopify to MailChimp; Automate one-to-one messaging based on predicted behavior and increase repeat sales 10%.

With Windsor Circle, you get Better Segmentation, Instantly, so you can Grow Customer Value!

Simply use your API keys from Shopify and your MailChimp account to unlock all of your customer purchase history, get ongoing analysis of your retail data, and implement incredibly effective one-time and triggered email campaigns using intelligent segmentation.


Get direct access to purchase history, product information, and behavioral and customer scoring data imported to 30 merge fields for MailChimp users and up to 80 merge fields for MailChimp Pro users in your MailChimp account (MailChimp |MERGE| tags). Clearly named fields, like WCFirstOrderDate and WCSpend_Actual, with cleaned, uniform data, make it incredibly easy to set up personalized and triggered emails.


Windsor Circle's eCommerce to MailChimp integration will instantly create and automatically update custom-built segments as new Groups and Lists directly in MailChimp, including Best Customers, Churning Customers, Big Tickets, Biggest Spenders, Frequent Buyers, and more!

These lists are updated on a nightly basis using "RFM Analysis", whereby your entire customer list is continually scored by Recency of purchase, Frequency of purchases, and Monetary Value of all purchases. Groups and Lists are clearly named, like WC Biggest Spenders, WC Churning Customers, and WC Most Frequent Buyers.

Learn more about our advanced customer segmentation abilities here.


With absolutely no data exports, number crunching, or spreadsheet manipulation, you'll be able to set up one-time segmented emails, and automated email campaigns to target the right customers, at the right time, with the right message - and even be able to include merge tags that personalize emails with recently purchased product information, images of related items, and more!

Learn more about our customer retention platform and how it can help offset the costs of customer acquisition.


Our eCommerce Analytics software arms retailers with the data and reports they need to make smart decisions and power predictive marketing campaigns. Windsor Circle conducts rigorous historical analysis on eCommerce data to quickly identify customer trends, cohort patterns, and industry benchmarks. Your Windsor Circle account gets you over 50 charts, graphs and reports, including Lifetime Value by Number of Purchases, Median and Average Days Between Purchases, Coupon Value and Use Over Time, Average Order Value by Segment, and more.

We help you turn observations into action by using this data to predict your customers’ future purchasing patterns and trigger automated, personalized marketing campaigns based on each individual customer so that you can double your repeat buyers! Learn more about our predictive marketing features here.


Our comprehensive suite of services powers predictive, personalized, and automated marketing programs through the entire lifecycle, including browse abandonment, cart recovery, post-purchase, product replenishment, loyalty, and win-back campaigns. Download this product booklet to learn more about Windsor Circle’s platform


Our subscription software is priced to ensure that you see fantastic ROI for your data-driven email campaigns. Windsor Circle clients see an average 10x ROI and 12% lift in retention rates after 12 months on our platform.


Our team works with each new client to establish a guaranteed timeline to integration. Through enterprise grade, cost effective pre-built APIs, plugins, extensions, or custom data feeds, our software seamlessly integrates customer purchase history & transactional data from Shopify and pushes this information into MailChimp to power data-driven digital marketing solutions.

Feel free to contact our team directly if you'd like to learn more: (877) 848-4113 or


Want more information on making the most out of your MailChimp experience? Visit our resources page to download our FREE Playbooks & Guides that include step-by-step instructions on how to set up automated email campaigns, such as Welcome Series, Post Purchase Thank You Series, Best Customer Rewards, and Win-Back campaigns.

Additional Information & Help


  • (877) 848-4113

This description was submitted by the integration’s developer. MailChimp lists available integrations for customer convenience only, and we don’t endorse or guarantee these services or products.

Purchase History in Custom MailChimp Merge Fields
Advanced Segmentation
Windsor Circle Dashboard


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